The Exec Brief

As a consultant, entrepreneur, academic, researcher, author, as well as founder and CEO of the global branding strategy firm Vivaldi, Erich Joachmisthaler is one of the leading voices in branding. Vivaldi’s innovative online series, “Press Play on Platforms,” challenges brands to reposition their business models in order to maintain a competitive advantage — the most recent […]

For this month’s edition of The C-Suite, we sat down with Dorie Clark, an adjunct professor at Duke University’s Fuqua School of Business and the author of Entrepreneurial You, Reinventing You, and Stand Out. Along with being described as an “expert at self-reinvention and helping others make changes in their lives,” Dorie (a former presidential campaign spokeswoman) […]

Stand Up To Cancer was conceived by a group of indomitable women with a singular vision to raise money for cancer research by simplifying the fundraising model. Their forward-thinking model reimagined the traditional silo approach by providing funding over a three/four-year basis to collaborative, multi-disciplinary teams. The innovative approach aptly branded “Dream Teams” has donated […]

Content creation appears to be the internet’s version of “The Great Gold Rush” with seemingly everyone creating and/or curating content. From legacy outlets to vloggers, the ability to produce consistent quality content is arguably the key to win Google’s search race. With 15 years of making content and programming, Jamie Elden, President and CEO of […]

Maureen Mullen, known for her role as co-founder and Chief Strategy Officer at Gartner L2, co-authored the L2 Digital IQ Index methodology and oversees L2 Research and Strategy. Given her experience working with the likes of Procter & Gamble, L’Oréal, LVMH, Nike, Unilever, and many others, Maureen was invited to share her thoughts on digital […]